How do I know that content is blocked?

When using the default settings, "Block ads and trackers on this site" will be on for every site you visit. Most ads from known advertisers will no longer be displayed when visiting websites. Click the Site Reputation shield in your toolbar to see a count of the number of ads and trackers that were blocked on the page you are visiting (available on Chrome, Firefox, and Edge). If "Block ads and trackers" in Settings is toggled off, the block count will say "You've disabled Allstate Ad Blocker. To block ads and trackers, visit Settings."